JOICO - NEW COLLECTION - JOICO EMEA Creative Art Team

An innovative and trend led collection from the JOICO EMEA Creative Art Team. Bold texture and show stopping shapes ensure these looks stands out. Creating a capsule of wearable, consumer focused looks, there is a nod to current salon trends and iconic looks that never go out of style. From ice platinum through to rich chocolate, this collection boasts stunning colour creations that are sure to catch your attention.

Creative direction: Bruno Marc Giamattei
Hair creation: Sevda Durukan – Alberto Di Domenico – Daniel Spiller
Creative assistance: Valentina Malta & Gregory Mastrostefano
Photography: Jamie Blanshard
Make-up: Katie Moore
Styling: Ellen Spiller