ALTERNA Clinical Densifying

ALTERNA, the visionary creator of luxury haircare products formulated without harsh chemicals and additives, is proud to announce a powerful new iteration of its CAVIAR Anti-Aging Clinical Densifying collection. Created specifically to meet the needs of the fine and thinning hair consumer, this line includes updated formulations that enhance the performance of its Shampoo, Scalp Treatment and Styling Mousse and brings to market a revolutionary new Foam Conditioner.

The core densifying regime – Shampoo, Foam Conditioner and Scalp Treatment – has been proven through in-salon use, to help improve the scalp’s natural barrier and has been found to significantly improve hair texture, thickness and condition. The new Foam Conditioner has been designed to increase volume and density to make hair appear fuller.

Fine and thinning hair along with hair loss is a concern of many consumers globally. With this enormous audience largely ignored by luxury beauty brands, ALTERNA has bridged the gap, offering its problem-solving Clinical Densifying products. ALTERNA has built its collection upon two key insights gained directly from women with thinning hair: they want a range of styling options and they want solutions that build fullness and thickness by improving hair density from the scalp up.

Focusing on the needs of these consumers inspired ALTERNA to reimagine the Clinical Densifying Collection as truly transformative luxury haircare for women who reject the idea that having thinning hair means care options are limited to products that are all utilitarian treatment and no treat. Because we know the ultimate test is performance, Clinical Densifying formulas are rooted in the foundational understanding that ALTERNA haircare is an extension of skincare. These formulas deliver hair that is thicker and fuller-looking from the scalp up – real results reinforced by the heritage of scientific innovations in ALTERNA haircare. Each Clinical Densifying formula has been reformulated with ingredients like Amla Indian Gooseberry to purify the scalp and unlock each strand’s full potential. Clinical Densifying treats the thinning hair consumer to a truly indulgent, deeply sensorial and luxurious haircare experience that is unmistakably ALTERNA.

Each product is specifically designed to have a lightweight texture to maximize the appearance of thicker, more voluminous hair, leaving out ingredients that can weigh hair down. Clinical Densifying formulas feature the unique ALTERNA Amla Purifying Scalp & Hair Densifying Complex to weightlessly moisturize and gently purify the scalp to encourage the look of natural fullness, thickness, and density.

"A healthy scalp and beautifully full, healthy hair are points of pride and a source of confidence. But as hair thins, as it does for millions of people, pride and confidence can give way to self-doubt and emotional distress. While some mass and medical brands cater to consumers with thinning hair, we realized that this huge audience was largely unserved by the luxury haircare market. We created our newest incarnation of CAVIAR Clinical Densifying products to elevate this distressing chore into a truly transformative, healthy, sensorial experience – grounded in science, that can improve the quality, texture and volume of their hair to help them look and feel beautiful and confident again.”

Suzanne Dawson
Global General Manager,
ALTERNA Haircare

The Clinical Densifying collection now features even more powerful, transformative ingredients to improve thickness, texture and density including:

To give the thinning hair consumer a unique luxury experience, the Clinical Densifying Collection has a fragrance that is distinctly different than the rest of the CAVIAR brand. Fresh notes of green tea and bergamot blend with herbaceous notes of basil and white musk to create a relaxing aromatherapeutic experience.

Clinical Densifying Shampoo:
A gentle cleansing treatment formulated with a luxurious texture to cleanse the scalp, eliminate impurities and build-up, and give the appearance of fuller, thicker hair.

NEW Clinical Densifying Foam Conditioner:
A gentle self-foaming conditioner that infuses weightless, nourishing moisture to delicate, thinning hair for healthy body and movement.

Clinical Densifying Scalp Treatment:
A gentle daily leave-in scalp treatment with a lightweight texture that gives the appearance of denser, fuller-looking hair.

Clinical Densifying Styling Mousse:
A lightweight, densifying mousse that thickens and strengthens hair while helping to prevent breakage.