HOB Salons is celebrating 40 years in business – and International Creative Director Akin Konizi has become one of the most respected hairdressers around the world, picking up a myriad of awards, including British Hairdresser of the Year four times.
So what makes a good hairdresser? “The soft skills are just as important as the hair skills,” Akin says. “One of the main roles of a hairstylist is to interact with clients and build relationships, this, along with offering a great haircut or colour, is what creates a loyal client base. How you greet a client, how you chat to them throughout the appointment and how you show empathy and understanding of not just their hair needs, but their personal needs are all vital to creating that invaluable client/stylist relationship.”